Hello Venture is an organisation that brings start-up communities together and creates spaces for entrepreneurs to learn and work. In this case, the brand identity that we created focuses on the letter H with an arrow inside to symbolise the progressive growing of the new enterprises. The H is flying up. The logotype is set in lowercase letters to emphasise the company’s humble and friendly approach. The colour scheme represents security and confidence. The result is a minimalist identity with customised typeface and flexible print material.
This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
This wordmark features triangular facets — symbolic of the flow of data — that point inward toward the name, reinforcing the namesake.
The mark employs a custom typeface that compliments the triangle shapes.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.