"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.
Concept for a a female hospital with focus on cancer treatment.The client wanted to convey an image of a wellness hotel instead of a hospital through the logo. The mark has a lotus flower with a female silhouette in the middle.The patients coming to the hospital get a second chance at life and what better to communicate this journey than the lotus which has always been traditionally used as a symbol of regeneration and rebirth .The varied layers signify this very process