Designer: AvetsThis logo successfully represents this land developing and civil engineering firm as a contemporary business with their eye on the future. The mark is inspired by a standard target tool used in their industries. Because the majority of W+A’s clients are from within these industries, this provides an excellent communication. The negative space from within the typography creates the “+” in the name, but also serves as a crosshair, as seen in the tools of their trade.
Eclipse offer specialist training software - mostly linguistic, but also teachings on grammar, syntax, etc. The use of the globe device reinforces the idea that language & communication is a ‘global’ exercise. Conceptually the design is of course inspired by a globe on its axis/stand. Since the idea of the eclipse is not necessary representative of solar or lunar, the mark focuses on how eclipses are created, orbit – The precise moment the Earth/Moon orbit is in relation to the Sun. The planet also forming an abstract E, creating a subtle monogram.