Designer: sylvainEpro are a manufacturer of childrens creative toys. The logo was developed in reflection of their tag / motto: "simple, creative joy" with the logo composed of simple shapes (based upon a circle) creatively forming a joyful face with an addition of an upside down "r". The type was built from scratch using a circular shape as a guide.
The logo has the concept of joining the letter H with the hexagon. This union of the two elements occurs in a fluid and joint way, making both a symbol only. The graphical effects used give the symbol depth and dimension. For lettering, an easy-to-read format was designed , which refers to the technology area. Details in each letter and adjustments give the feeling of agility and exclusivity to the name of the company.
Design of brand for virtual store of Clothes and accessories. 2017, São Paulo, Brazil. Brand concept: typographic logo that shows the bold and innovative way that the store works, with products of alternative fashion and hardrock.