The brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.
0Mar-01-13
Genomics and Proteomics is a new academic major at the Faculty of Science, Masaryk University. The major focuses on the study of the genome and its relation to the creation of proteins.
The identity introduces a stylization of the well known DNA double helix. The crossings also refer to the relation of the two focuses of the major, as do the two colors. The green segment pays the respects to the natural origin of the major and to the production and generation aspectof the Genomics - Proteomics relation.
Designer: David Pache
