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A branding concept for a medical clinic. The goal was to create a clean, playful logo to promote a stress-free and fun atmosphere. The stethoscope is a symbol known around the world as a tool used by doctors to listen to hearts and lungs. The heart shape represents love and care - something that is essential for any business whose purpose is to help those in need. And finally, the globally-recognized symbol for everlasting life - the heartbeat.