Designer: AlexWendeWe created a logo that present a proud figure of Polish hussars rider. Due to the purpose of the logo, which is related to embroidering it on clothes, we focused on minimalism. The logotype has been presented only the most characteristic elements of the hussars or a horse and a helmet with wings. Thanks to that we avoided the splendor that disturb the brand communication with the client.
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.
