Designer: fotoclippingSunny Wines is a small wine importer from Warsaw/Poland. The aim was to combine letters SW with wine symbols like grapes or cork screw, but the client wanted to see also more elegant symbol combining those letters.
We created a logo that present a proud figure of Polish hussars rider. Due to the purpose of the logo, which is related to embroidering it on clothes, we focused on minimalism. The logotype has been presented only the most characteristic elements of the hussars or a horse and a helmet with wings. Thanks to that we avoided the splendor that disturb the brand communication with the client.
PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.