Designer: Gary ChewSidd & Laine’s mission is to help the world shine a little brighter with jewellery and accessories that look great and make people feel fantastic. The collection consists of jewellery that is lovingly hand-made by artisans in northern India. Designed using natural, semi-precious stones, the range compliments styles as varied as boho-chic, the oh-so glam socialite or even the jeans and T-shirt kind of gal. We were thrilled when we were commissioned to design Sidd & Laine’s brand identity. Aiming to attract a fashionable female audience, the new logo incorporates a geometric shape based on authentic Indian patterns. Serif typography, a vibrant colour palette and luxurious print finishing, like gold foil, were used to combine an elegant and exclusive personality.
Is an establishment dedicated to the sell and preparation of speciality food and coffee. They know the place where the coffee grew and the different procedures are realized to obtain a variety of flavors, smells and acidity. In the part of the tea we work with one of the best houses of tea in the country named Carabanserai, located in Roma D.F., they provide french tea and realize their own mixtures of excellent quality. By our part we realize the redesign of their identity where we look to keep and stylize the main elements of their old logo, as the top hatted, the gentleman’s mustache and the cup of coffee, the result is a clean logo, sophisticated and with an european tendency, to give the classic touch on the composition of the new identity and unique consume experience. On the packaging we use ziploc type bags of rice paper to keep the freshness of the tea and also the coffee, and we tag with two stickers, one with the illustration of coffee beans and another one with the picture of a cup of tea.
Monogram design created for a professional photographer specialised in wedding photography