Designer: wowmakersOrtolan Group provides a range of specialist professional services, including recruitment and legal. Hotfoot undertook a rebrand and developed a new responsive website, taking the Group’s values of expertise, simplicity, integrity and transparency at the guiding themes. The rebrand encompasses an umbrella brand for the Group and two sub-brands for the recruitment and legal services.
The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.