Designer: jsawyerConceptual design showing a geometric deer logo with antlers that subtly represent a digital circuit. For sale
Fictional logo for an Adidas-themed résumé. This is in no way affiliated with Adidas.
Earlier this year, Adidas Originals had an open Design Director position in their Portland HQ, and, being a lover of the brand, I decided to apply. To demonstrate not only my skills as a graphic designer, but also my knowledge and respect for the adidas brand and its legacy, I designed a self-promo booklet (a highly-conceptual adaptation of my current résumé) that is aesthetically inspired by adidas Originals marketing brochures. The booklet chronicles the accomplishments of a fictional alter-ego, Coach Ramirez — an adidas track suit wearing, afro'd, mustachioed designer — and is written as if he's actually the Design Director at adidas Originals. Sadly, I didn't get the job.
Click here to view my Flickr stream for full design rationale and additional images.
This logo was created as part of a rebranding project for ITMS. ITMS is a high-end lawn and plant care company that uses only 100% natural, organic products. With this new logo, they have a more reputable, professional appearance, as this design has helped them compete on a higher level. This design was inspired by the new ITMS tagline, "green plants, blue water" which is a symbolic, cause-and-effect statement. From this we created an iconic brand identity, that is optimistic and bright, appeals to the target demographic and is extremely versatile.