FairPlay

FairPlay is a sports & cultural marketing agency. We chose to design a colorful identity, that could also change and evolve. The logo consists of a shield - evoking the prestige of major sports clubs, with a left side wearing stripes (meaning fair, straight, respectful) and a right side reprensenting the "play" side: curves, meaning creativity, fun, and competition. Designer: Brand-Brothers
Submitted: 06/07/2011 • Featured: 06/07/2011
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