Moon Pet

Moon Pet is a clever brand for any pet business such as pet-shops, food and luxury apparel for pets Designer: oliverakos
Submitted: 05/20/2011 • Featured: 05/31/2011
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oliverakos

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This concept is based around a simple typographical focus on the RSSA acronym. The Society’s diverse scientific interests helped to form this visual approach, ie deliberately avoiding reference to any particular field with a recognisable visual. The intention was to provide a current day sensibility regarding identity design and construction, in combination with more traditional styling for a long established scientific body. To aid this desire, a modern serif was chosen as the primary font and a secondary sans serif for the tagline versions. These fonts were chosen as a combination for their ability to convey this future/past feel. The icon structure has the added effect of allowing the reading of ‘RS’ & ‘SA’ in either direction, and utilises the Society’s formation date within the design, as it adds historical weight and relevance, plus is also a small visual indicator regarding who and what the RSSA represents.

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UNUS is a growing network of individuals and organizations who collaboratively work in the construction of a Wisdom Society.

Our society is moving from an information era into a disruptive, knowledge-based paradigm, in which raising awareness of the interdependence among us and reclaiming new ways to address society's demands through a positive and collaborative orientation are crucial for humanity's future sustainability. At UNUS we strongly believe the following cycle is the result of living and working at our full human potential for collective happiness, prosperity and integrity.

Our mission is to provide platforms and tools to foster change towards a Wiser Society in all levels: from individuals to their relationships, organizations and the planet.

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