"Casa do Salame is a family company that has worked for over 15 years with handmade production of sausages and several other farm products. For the development of this brand, we added a more traditional/manufactured feel to it so that the public can feel that the products are unique and handmade. We used color tones that remind of Italy (the origin of the products and the family), and to make the handmade aspect clear, we used golden hotstamping on the materials.”
El concepto se trabajó en base al ‘’Pin’’ de ubicación, esto refiere a la búsqueda de un lugar. El triángulo inconcluso representa el techo de una casa, que también connota una flecha. Al juntar estos elementos se genera la idea que el hogar es donde todos llegamos.