The logo is an emblem of my three distinct cultural identities as a graphic designer: the head of a Chinese dragon, the body of an English lion and the tail of a Portuguese rooster. Born in a Portuguese colony in China where east meets west, I grew up in a richly diverse cultural background and have now lived in the English capital for more than ten years.
Augeo is latin for growth. I turned the crossbar of the A into an ascending arrow. I then created a custom modern typeface to accommodate the modern icon.
