This was a logo done for a start up company contest. They wanted an identity to showcase their website that was triggered towards people trying to lose weight. The site was a betting system where they would barter how much they would lose for that week and if they succeeded they would gain double. Playing with clothes as a dollar bill was the basis of the logo signifying the inches they lost with being paid.
Designer: Natalya
Submitted: 01/31/2011
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Logo design for inbound marketing agency.
We used magnet as a symbol of attracting customers through a series of coordinated marketing actions. Additionally, curved bottom edge enhances the impression of attraction.
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