Designer: Bart De Keyzerunused proposal for finance company.name of company was taken from old popular lithuanian song. kite and letter J together. In lithuanian mythology kite brings money.
Fun little design to play up a company that can carry the big stuff with ease and security. Copyright Mike Bruner-5-2012
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.