Designer: James Waldner"Iguaçu is the second biggest distributor of optical product of the South of Brasil and they were searching for the repositioning of their brand. We worked with a new communication aiming at the values of the company, which is about commitment and responsability.”
Hatimeria is a company producing dedicated software for various businesses (e.g. CRM systems). In general, they create programs that help to improve flow and management of data and information. They would like to present themselves as a serious, stable and trustworthy player in the market. They would like to emphasize great dedication to understanding their clients` needs, resulting in products that "fit like a glove". Other business values we would like to stress is building long-lasting partnerships with customers and perpetual effort to improve.