Pascana Hotel is located in different parts of Perú. The name comes from a word of the native and official Peruvian language called Quechua, which literally means “A stopover in a trip”. For Pascana Hotel the concept was to represent the peruvian culture at its best. The colors used are a characteristic of peruvian textiles. In this case they give a warm feeling to the Hotel. And the forms used are part of another characteristic of Peruvian culture, that is the use of lines and forms. This one tries to represent a place to stay. Like a native house.
Rocks and Road is a company who offer cycling coaching and guiding. Unlike most cycling schools and coaches, Rock and Road offers the unique service of guided bike rides and one-to-one coaching for a combination of both off-road mountain biking, and road biking. It was important that the logo be designed to attract riders of any level, and not to alienate riders of a lower ability. It was also important that the design appeal equally to both men and women who want to keep fit, who want to get the most out of their cycling equipment, and want to achieve their personal goals. The final logo design presented here includes a mountain bike icon, which is a monogram of the letters R and R (for Rocks and Road).