Dumma Branding is the design house of Duminda Perera. Duminda is currently involved in an ongoing logo project for design every day one Original, Clever, Wordmark/Verbicons or Negative logo.
Logo for company selling high-end Indian designer clothes within the U.S. to fashion & design-conscious consumers. The idea was to incorporate some strong element that recognizes with India and something that relays to fashion/apparel, so I combined Taj Mahal and hanger.
Logo is a junction of letters S and P in a simetrical sign. The junction also stylized in a infinity symbol which presents perfection and universal solutions. The sign may be also used as loading icon, application button, linkage icon etc.