Logo design for home essential electronics startup called Nepsu. Check out their product and maybe you'll understand the reasoning of the chameleon :) http://nepsu.com
"Our goal for a study of implementation of the new brand was to be based on the ideas and key objectives of the company are: Provide industrial assembly and maintenance services with quality and efficiency, which results in a competitive price and profitability. For the development of typography, seek work in the union of metal objects of everyday business, such as pipes, metal profiles and iron sheets, thus creating a unique and solid typography.”
The new identity of Unify, which is a graphic design and development studio based in the Netherlands. The aim of the logo was to make it personal and strong, a logo which really stand out!
http://dribbble.com/shots/1386788-Unify-Logotype