Selecore is company located in Finland, primarily focusing on importing new innovative products and secondary focus is in exporting items produced in Finland. Client wanted serious, modern and strong logo. He also mentioned that he loves when the logo has a hidden feature or message.
In the mark letter "S" is made of arrows pointing inside (import). In the negative space you can see arrows pointing out(export). The negative space also forms a cross which is connection to Finnish flag.
We are a design studio in Madrid, Spain. We realize branding projects, and online communication such as web pages. From concept that the most important, the essence, the secret ingredient the makes you unique and different and special is "invisible". We take care of every detail to achieve the result persists in time and memory of people from simplicity and funcionality.