Designer: HM-HimeraFINAL DESIGN. It is based on the company name, which in turn comes from an abbreviation of "AS UNique AS You ARe". Offering unique, self-customized cashmere products is one of the central concepts for this brand, hence the fingerprint-goat.
"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.